In the beer industry there is big war between the concurrent companies. Maybe not that big as Coca Cola and Pepsi, but still, there is big pressure.
The beer companies have one of the most innovating advertising, comparing to any other products.
Wine companies are a little bit more subtitle. Their advertisement are more softer than Heineken closet screaming. Here is only the wine in it's lovely atmosphere.
Maybe this is just a result of that because not all the countries allow advertisment throug medias for wine. Wine is consider as alcohol, bu the beer somehow get through this labels.
Can you compare these two posters?
Sometime, even the beer industries try to show a little bit much more that just a bottle of wine.
The Moet - Wine brand has really nice subtle commercial poster with Scarlet with a bootle of Moet in her hands. The commercial is great, as she is.
But stile the Miller Lite beer is more powerful.